One of writer’s eternal question is; can I get reader’s attention? We work hard on our manuscripts, go through the pain of editing, designing a cover, plan for the marketing, write our press releases, design our websites and blogs, send out e-mails, visit blogs and contact local newspapers, write articles, give out business cards, bookmarks, posters, arrange book signings, should I go on? All we want to do is to get reader’s attention for our books.
We just need the right formula, know our readers and give them what they want, right? But what do they want? That’s what we need to ask ourselves before we even write the book. According to our interests and what we know to write about, we need to know what it is our book will offer the reader, what’s in it for them. Then we need to know where they are and let them know we have what they are looking for, our book.
I’ve done a lot of what I mentioned here and continue to create and recreate my marketing efforts for Simplicity – Richness of Life. I believe it has a timeless message about learning to live the way God intended it, simple.
Yesterday I was watching Oprah’s episode My Baby or My Job, I listened carefully at how women were choosing different paths in their lives in order to provide financial and motherly support the best way they could. My heart went out to those who didn’t have a choice to stay at home if they wanted to. Others were stay-at-home but they completely forgot about themselves, they lived for others and when they were all gone they were lost. That was something I analyzed eight years ago and decided to make adjustments in my life in order to get control of it. I wrote everything on my journal and part of that journal became the book.
Right now I’m at the threshold of more changes and I need to stop and analyze one more time, it is my way to stay connected to me, not to lose sight of what makes me who I am and what makes my life complete. If I am out of loop I might as well not be there, because I’m going to be miserable in the process.
You can find out more about my book with my slide show, I’m not sure if it will get reader’s attention the way book trailers does but I prefer reading. I would love to know what readers think of it and if it is something we can continue using in our promotions.
We had a demonstration of book trailers earlier this week, now you have a different medium. If readers share their thoughts with authors it would simply our marketing efforts, all we want is to serve you and to find ways to show us our work. Would you tell us what you like to see?